{"id":53316,"date":"2017-07-24T06:26:48","date_gmt":"2017-07-24T04:26:48","guid":{"rendered":"https:\/\/bakic.com\/brand-case-baerbel-drexel\/"},"modified":"2018-03-09T17:37:42","modified_gmt":"2018-03-09T16:37:42","slug":"corporate-design-for-baerbel-drexel","status":"publish","type":"post","link":"https:\/\/bakic.com\/en\/corporate-design-for-baerbel-drexel\/","title":{"rendered":"Corporate Design for B\u00e4rbel Drexel"},"content":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text]Sustainable and in tune with nature is how B\u00e4rbel Drexel presents itself to its customers.<\/p>\n

The goal of the relaunch was to extract the brand essence, make it visually accessible, thus addressing a younger target group, and to standardise the packaging image. After conducting the strategic brand and positioning workshops with the team from B\u00e4rbel Drexel we reshaped the brand’s identity and its complete visual assets. The picture that was created is of a modern natural laboratory while stressing the values of traditional naturopathy.<\/p>\n

Moreover, the whole product portfolio was restructured and the packaging design was developed centering\u00a0a new and premiumised logo in combination with\u00a0 an expressive yet silent colour code and therefore line-up structure. These design elements were carried over to all communication materials.[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”]Contact<\/a>[vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”52429″ img_size=”full” qode_css_animation=””][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Logo\u00a0Redesign<\/h4>\n

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Brand Strategy | Packaging Design<\/h4>\n

[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”52431″ img_size=”full” qode_css_animation=””][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Packaging Design Nutritional Supplements<\/h4>\n

[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”52432″ img_size=”full” qode_css_animation=””][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Imagery | Catalogue Design |\u00a0DESIGN OF BRAND COMMUNICATION MATERIAL<\/h4>\n

[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”52433″ img_size=”full” qode_css_animation=””][vc_empty_space height=”20px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n

Webpage Design<\/h4>\n

[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”52434″ img_size=”full” qode_css_animation=””][vc_empty_space height=”20px” image_repeat=”no-repeat”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

Bakic Design develops the new brand identity for B\u00e4rbel Drexel<\/p>\n","protected":false},"author":3,"featured_media":52839,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[65,66],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/53316"}],"collection":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/comments?post=53316"}],"version-history":[{"count":6,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/53316\/revisions"}],"predecessor-version":[{"id":54537,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/53316\/revisions\/54537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media\/52839"}],"wp:attachment":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media?parent=53316"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/categories?post=53316"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/tags?post=53316"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}