[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column width=”1\/2″][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_gallery interval=”3″ images=”55151,55134,55135,55156,54861,55141,55157″ img_size=”full”][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][vc_column width=”1\/2″][vc_column_text]<\/p>\n
Personalization or “I created it” is a continuously growing trend fueled by a faster pace of life, the growing need for convenience and higher digital expectations from consumers. Nothing tastes as good, looks as good, or works as well as a product you helped to create. The “I created it” trend builds on the growing consumer desire for involvement, control, self-sufficiency, personalization, and transparency. Consumers are seeking out locally-made, artisanal, natural products in all consumer categories. A Deloitte study found that 20% of consumers are happy to pay a premium for personalized products or services and a GlobalData study reveals that 60% of global consumers find the concept of products they helped to create to be very appealing. Brands are seeking ways to involve consumers, allow them to put a personal note on the products they use or create products that appeal to be hand-made, crafted and carry local cues. A brand or product which creates this involvement immediately differentiates from competition and creates an emotional anchor which limits the likelihood of switching. Products we found that successfully apply this concept are:<\/p>\n
[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column width=”1\/2″][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_single_image image=”54927″ img_size=”full” qode_css_animation=””][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”150px” image_repeat=”no-repeat”][vc_column_text]Besides these products and brands, marketers can leverage e.g. hand written typo – reflecting individuality and the personal note. Packaging that looks \u2018doodled\u2019 and even deliberately childlike suggests a pure, honest product, a product somebody was strongly involved to create it. Or elements that convey a limited and handcrafted note such as brown recycled paper, soft transparencies or surfaces that are slightly uneven and not perfect.[\/vc_column_text][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column width=”1\/2″][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_gallery interval=”3″ images=”55161,55160,55145,55140,55139,55137″ img_size=”full”][vc_empty_space height=”100px” image_repeat=”no-repeat”][\/vc_column][vc_column width=”1\/2″][vc_empty_space height=”100px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n
Today, everybody is searching for the most compelling experience!
\nThe trend: “it is all about the experience” clearly expresses that and is strongly driven by millennial and Gen-Z mindsets, that an \u2018experience is better that a product\u201d. In addition, this experience only unfolds it’s full potential when shared on social media; ideally the experience is\u00a0Instagrammable.
\nAccording to a study by Harris, 78% of millennials would rather spend money on an experience than a product, which is why many FMCG companies are adding a share of experiential into their products.<\/p>\n
Unusual or category “strange” shapes, materials or graphics grab attention and create a special moment.\u00a0Look at some of the examples that successfully apply these ideas:<\/p>\n
<\/p>\n
[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_empty_space height=”50px” image_repeat=”no-repeat”][vc_column_text]With all these nice examples above, what idea comes-up in your mind for your next product developement?<\/p>\n
Why dont we create something together?!<\/p>\n
What about a flashing and singing disco cardboard<\/strong> or a childrens bath foam product which looks like a little shark! We are looking forward to your ideas, so\u00a0leave us a message below @ CONTACT<\/strong> and we will get back to you![\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row][vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_gallery interval=”3″ images=”55164″ img_size=”full”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Insight Packaging Report!<\/p>\n","protected":false},"author":170,"featured_media":55177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[65,66,64,67],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/55170"}],"collection":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/comments?post=55170"}],"version-history":[{"count":3,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/55170\/revisions"}],"predecessor-version":[{"id":55182,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/55170\/revisions\/55182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media\/55177"}],"wp:attachment":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media?parent=55170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/categories?post=55170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/tags?post=55170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}