[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_text_separator title=”written by Frank Jellinek – Client Service Director” text_in_box=”yes” text_position=”center” box_border_style=”solid” line_border_style=”solid” line_dots=”no”][vc_empty_space height=”30px” image_repeat=”no-repeat”][vc_column_text]<\/p>\n
<\/p>\n
There\u2019s nothing closer to my heart than trying to make this world a better place.
\nAs an avid scuba diver, hiker and mountaineer I have seen a lot of destruction, saw dumped waste along the highways and byways in even the most beautiful places I have ever visited. Some of it I was able to pick up, like a 1970\u2019s Fanta bottle, sitting at the bottom of a lake during a dive in Northern Germany; a gutted motor bike left to rot in the forest I unfortunately couldn\u2019t pick up. Both were grim reminders, that picking anything up, is like a flash-in-the-pan and that doing it on my own, I won\u2019t save the planet with it.<\/p>\n
<\/p>\n
Saying this, I am impressed how many industries collectively made big leaps and invested heavily in sustainable solutions. Is this Greta Thunberg\u2019s legacy and the so-called \u201cGreta-Effect\u201d? She\u2019s surely done her bit to raise awareness and I think she\u2019s done well or is it \u2013\u00a0 sorry, it\u2019s the C-word again \u2013 Covid-19 that accelerated the willingness to become more sustainable and question the status quo? I believe the global pandemic made us act more mindful in many ways – one would hope anyways.<\/p>\n
<\/p>\n
It is also wonderful to see the increased commitment regarding sustainability, for instance, within my own sector, the cosmetics industry. <\/p>\n We are gradually getting there but with a myriad of factors brands need to consider to enable circularity of a packaging. <\/p>\n Assuming all the above is done correctly, with sufficient infrastructure in place, then your packaging will be successfully recycled!<\/p>\n <\/p>\n Here\u2019s the downer: this does not mean, that you can use the recyclate that you just created for your next packaging manufacturing-run because unfortunately the quality of the post-consumer recyclate does not conform to the necessary food-grade standards anymore.<\/p>\n <\/p>\n Quite frankly, this means, there should be challenges and limitations for the cosmetics industry, right?<\/p>\n <\/p>\n In short, whatever cosmetic packaging that comes into direct contact with the product needs to be food compliant \u2026no, this doesn\u2019t mean you can now eat your lipstick but someone on regulatory side many moons ago decided to apply food conformity standards to the cosmetics sector. And I am all for it to have a legal framework in place that gives the consumer the assurance that a product can be safely used. The downside is, so-called virgin (i.e. new, not recycled) plastic is still used for cosmetics packaging, simply BECAUSE there is hardly any food-compliant recyclate.<\/p>\n <\/p>\n Having spoken to some of our clients over the past few weeks there\u2019s a consensus that more needs to be done – and quick. <\/p>\n As per my example above, and aside from very conscious consumer groups, the next challenge is the manufacturing process itself.<\/p>\n <\/p>\n This is particularly true when it comes to high-end finishing of packaging, such as gold or metallic finishes.<\/p>\n <\/p>\n Quite a bag full of challenges to overcome, keeping your consumers engaged with your brand through packaging, correct?<\/p>\n <\/p>\n Shouldn\u2019t you grab the bull by the horns and turn these challenges in to opportunities? I would and I want to see a full circular economy during my lifetime! I am glad many well-known brands and retailers do as well. Each one of them has their own \u201clighthouse\u201d. Ours is certainly the Ellen MacArthur Foundation<\/a> , an organization that advocates the acceleration towards a circular economy. <\/p>\n I believe, we are on the verge of some serious transformation in the packaging sector. What once used to be a nascent recycling-movement \u2013 perhaps even to the point of a corporate afterthought \u2013 that very heart of mine jumps with joy, to see big and small organizations closely collaborating to the extent they do now. Has this been solely spurred by the dramatic global events we all experienced this year? I don\u2019t know but what I do know is, that building bridges and collaborating works to make this planet a better place\u2026 and still enjoy aesthetically pleasing and functional packaging and product solutions\u2026 just this time they are sustainable.<\/p>\n <\/p>\n Frank Jellinek is a Client Service Director at Bakic Design GmbH, a global packaging design, advisory and manufacturing company headquartered in Munich, Germany [vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_text_separator title=”written by Frank Jellinek – Client Service Director” text_in_box=”yes” text_position=”center” box_border_style=”solid” line_border_style=”solid” line_dots=”no”][vc_empty_space height=”30px” image_repeat=”no-repeat”][vc_column_text] What a 1970\u2019s beverage bottle has to do with the future of the cosmetics packaging industry There\u2019s nothing closer to my heart…<\/p>\n","protected":false},"author":170,"featured_media":56367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[65,66,64,67],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/56362"}],"collection":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/users\/170"}],"replies":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/comments?post=56362"}],"version-history":[{"count":3,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/56362\/revisions"}],"predecessor-version":[{"id":56372,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/56362\/revisions\/56372"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media\/56367"}],"wp:attachment":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media?parent=56362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/categories?post=56362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/tags?post=56362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nOn the contrary the ability to recycle and how recyclate is used or rather re-used (recyclate<\/em> is basically the materials recovered by a recycling plant that\u2019s fit to be reused for new products) still varies greatly across the European Union<\/a> , so there\u2019s some work still to be done at a regulatory level.<\/p>\n
\nFirst is the packaging itself: the material type used, the packagings size, its colors, decorations and labels and of course the construction of the packaging.
\nSecondly, one needs an informed consumer that is willing to identify which components of the packaging go where in to which recycling loop, then has to have the willingness to take the packaging apart and, finally, needs a proficient waste collection system close by.
\nThirdly, here, the local recycling infrastructure comes into play, the collection, separation, cleaning and recycling technologies which may differ from country to country.<\/p>\n
\nOne reason is that our clients \u2013 and I am lucky to be working with a portfolio of clients that think like this \u2013 see the need to do their bit in to make this planet a better place. The other is their own brand positioning in the marketplace. Adapting to a more conscious, well-informed and mindful consumer is crucial, with GenZ probably being the more vocal ones and we have observed mothers as well, who are not only well-informed but equally willing to spend the money for their offspring, as long as they know that sustainability is not just a mere marketing slogan.<\/p>\n
\nAnd there\u2019s more; on a pragmatic day-to-day level, the Forum Rezyklat (check them out on Twitter #forumrezyklat<\/a>) is the leading body in Germany when it comes to defining new standards and technologies aiming turn old-school recycling in to a full loop sustainable recycling process.<\/p>\n
\nWe have built-up extensive knowledge over the years with respect to sustainable packaging, designs-4-recycling, recyclability and the usage of recyclate in packaging and are taking an active role in the and the Forum Rezyklat<\/a> and the AGVU<\/a>.
\nIf you have further question on how we advise clients in the cosmetics and homecare sector on sustainability and produce sustainable packaging, please connect with Bakic Design<\/a> on LinkedIn or connect with Frank directly: https:\/\/www.linkedin.com\/in\/frankjellinek\/<\/a>[\/vc_column_text][vc_empty_space height=”30px” image_repeat=”no-repeat”]Kontakt<\/a>[vc_empty_space height=”30px” image_repeat=”no-repeat”][vc_column_text]#design4recycling #reduce #reuse #recycle #cosmetics #sustainability #forumrezyklat #europeanunion #bakic[\/vc_column_text][vc_empty_space height=”50px” image_repeat=”no-repeat”][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"