{"id":59553,"date":"2025-03-31T10:45:20","date_gmt":"2025-03-31T08:45:20","guid":{"rendered":"https:\/\/bakic.com\/?p=59553"},"modified":"2025-03-31T10:45:21","modified_gmt":"2025-03-31T08:45:21","slug":"innovation-is-dead","status":"publish","type":"post","link":"https:\/\/bakic.com\/en\/innovation-is-dead\/","title":{"rendered":"INNOVATION IS DEAD."},"content":{"rendered":"

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Cosmoprof 2025 has been extremely interesting and insightful. We have all experienced a shift in the cosmetic sector and know that the industry is constantly evolving. The cosmetics industry is experiencing significant transformations driven by technological advancements, evolving consumer preferences, and regulatory developments. These changes make it sometimes hard to keep up with all that is happening in the industry. Here are some of the key insights we have gained from those three days at the fair:<\/span><\/div>\n

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INSTAGRAMMABILITY<\/h3>\n
Instagram has had a massive impact on social media, shaping how people interact with each other, consume content, and even perceive themselves and others. It also became a hub for\u00a0viral challenges, aesthetic trends, and memes\u00a0that quickly spread across other platforms. Instagram has made influencers a dominant force in marketing \u2013 brands now allocate significant budgets to influencer partnerships rather than traditional advertising. This shift has changed how people trust and consume advertising, peer recommendations and lifestyle branding plays an important role nowadays. A large majority of social media users have stated that they are very likely to make a purchase after seeing their favorite influencer using it \u2013 this creates an immediate feeling of trust, loyalty and companionship. By understanding how products become viral and using this trend in your own favor, your brand\u2019s product can become increasingly successful. The goal is to understand the impact it can have on your brand and strategically design packaging to meet those user expectations. If we have a look at recent trends on social media, unique lip application packaging is as popular as ever. Wherever you look you can find lip products for precise and unique ways of application. Our Mila jelly jar is a playful and instagrammable cosmetic jar that breaks out from existing cosmetic patterns. The product inside the jar can be perfectly applied and distributed thanks to the bouncy silicon applicator and offers multifunctionality at its best! It can be used for lip products, highlighters, blushes, eyeshadows or all in one!<\/span><\/div>\n

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BUBBLY SHAPES<\/h3>\n
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Imagine you\u2019re browsing the beauty aisle, and among the usual sleek, minimalist bottles, something different catches your eye \u2013 a curvy, playful, bubble-like container that instantly sparks joy. You pick it up, and suddenly, cosmetic packaging feels fun again. And this is the power of bubbly packaging and the reason why it is a rising trend that\u2019s reshaping the cosmetics industry. These round and interesting designs aren\u2019t just about aesthetics; they tap into psychology and nostalgia, making them the must-have packaging style of the future. Sensorial appeal is playing an important role at first impressions. Round, bubbly shapes instantly trigger a sense of comfort and luxury, creating a unique user experience. In an era where consumers crave unique, joyful, and instagrammable beauty products, bubbly packaging is leading the charge. It\u2019s fun, fresh, and functional \u2013 making it the perfect choice for the next generation of beauty lovers. Why should your customers settle for standard when they can explore limitless possibilities? Our unique packaging designs break away from the conventional, offering innovative shapes that reflect your brand\u2019s personality and make a statement on the shelf. Our in-house design team guarantees shapes that define uniqueness like never before. We believe that unique packaging is one of the primary factors in the brand building process and our focus is the implementation of our customer needs with special attention to design and differentiation. Our ultra-lightweight Bubble Tottle for instance, is interactive, fun and even sustainable and the perfect packaging fit for liquid foundations, creams or other liquid formulations.<\/p>\n<\/div>\n

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THE NEW REAL K-DEAL<\/strong><\/h3>\n

Korea\u2019s skincare game is always ahead of the curve and play an immense role in the global cosmetic industry \u2013 and the latest must-have? Beauty & cosmetic pads! These beauty add-ons are taking the cosmetic world by storm and have flooded the internet by Gen Z beauty lovers. They offer hydration, exfoliation, and glow-boosting magic in one easy step and are certainly becoming a key component of beauty routines. They are also convenient and multifunctional. K-beauty has always been about multi-use products, and this trend continues to grow. From makeup that doubles as skincare to skincare that can be used as both a moisturizer and primer to pads that can achieve multiple advantages \u2013 these products save time and space while delivering results. Cosmetic pads are not new to the industry, but they are becoming increasingly trendy again due to a combination of skincare innovation, convenience, and the growing demand for effective yet time-saving products amongst younger users. Originally, beauty pads were mostly used for toners, but now they include essence pads, ampoule pads, and even sunscreen pads, making them a staple in routines. With continuous innovations and growing international interest in K-beauty in general, cosmetic pads are very likely to remain a major trend in the skincare industry. Our Lupo jars go beyond functionality. They are travel-friendly, convenient and aesthetic and can be endlessly decorated depending on your individual needs as a brand. They come in a variety of sizes and are not only fully recyclable, but they can also be produced from recycled material in the first place.<\/span><\/p>\n

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THE GEN Z EFFECT<\/strong><\/h3>\n
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Gen Z is taking over the beauty world, and to grab their attention, you need to think bold, unique, and authentic. When it comes to attracting the online beauty lovers of Gen Z, packaging is everything. These digital-savvy, eco-conscious trendsetters don\u2019t just care about what\u2019s inside the product \u2013 they’re all about how it looks, how it makes them feel, and how it aligns with their values, personality, and online lifestyle. Cosmetic packaging is the first thing they\u2019ll see, and it can make or break whether they hit “Add to Cart.” The younger generation loves quick, snappy, and visual content. The key? Immediate value and an eye-popping first few seconds to grab their attention. Sustainability isn\u2019t a trend amongst this generation \u2013 it\u2019s an expectation. They are passionate about reducing waste, supporting ethical brands, and making mindful choices. To capture their attention, packaging must be eco-friendly. Think recyclable, compostable, or even upcycled materials. If your packaging can be refilled or repurposed, you\u2019re already ahead of the game. They\u2019re interested in Instagram-worthy beauty products that double as a statement. Vibrant, unique, and visually striking packaging catches their eye in a crowded market. They\u2019re drawn to minimalist chic, but they also love a bit of playfulness and bold graphics. Think of packaging that has Instagrammable appeal \u2013 whether it\u2019s an eye-catching color palette, fun patterns, or a sleek, futuristic look. And this is what we\u2019re here for \u2013 we don’t just deliver packaging \u2013 we bring your products to life with creativity and precision. Our Building Block concept will transform your brand and take your products to the next level and aligns will requirements from younger generations. Customization is at the heart of this line. You can choose from a wide range of colors, textures, and label options to ensure your products align perfectly with your brand identity.<\/p>\n<\/div>\n

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SKINCARE 4.0<\/strong><\/h3>\n
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Skincare is evolving, and 2025 is all about science-backed simplicity and next-level glow-ups! The goal is to have smart skincare that works better with fewer steps. For many, the thought of complicated skincare routines with endless layers of products is overwhelming. But it\u2019s actually easier than ever. In today\u2019s fast-paced world, time is precious, and skincare routines are being simplified for efficiency. Sticks offer the perfect solution: they\u2019re compact, portable, and incredibly easy to apply. Whether you’re at home, in the office, at the gym, or traveling, skincare sticks allow people to refresh, hydrate, and treat their skin without the need for multiple steps or bulky containers. Convenience is king, and sticks are leading the charge \u2013 they became the ultimate beauty hack. From moisturizers to serums, even lip balms and deodorants \u2013 these multi-use sticks do it all. Their eco-friendly packaging makes them even more irresistible, perfect for those wanting to reduce their carbon footprint while still achieving a flawless, glowing complexion. Sticks have proven to be established in the cosmetic industry and will remain an important packaging solution. Skincare sticks offer a streamlined, fuss-free solution for anyone looking to maintain healthy, radiant skin without the time commitment. Whether it\u2019s a busy professional, a fitness enthusiast, or a skincare newbie, these sticks are the perfect solution for effortless beauty on the go. We offer stick packaging solutions for any kind of formulations! Our Mila creamy stick for instance, is a great packaging fit for foundations, cremes, serums etc. The inner lid with its whole guarantees a convenient and precise product application.<\/p>\n<\/div>\n

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SUSTAINABILITY IS OUT<\/strong><\/h3>\n
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We certainly don\u2019t think so. Actually, it is quite the opposite. Sustainability is more important than ever in cosmetics. <\/span>Modern consumers are more eco-conscious than ever, pushing and demanding brands to adopt sustainable practices. A growing number of shoppers look for biodegradable packaging, cruelty-free formulas, and ethically sourced ingredients. <\/span>Far from being “out,” sustainability is a defining movement in the cosmetics industry. Brands that ignore it risk losing relevance, while those embracing it are leading the way toward a greener, cleaner beauty landscape. For many brands, sustainability is still an important factor in their decision-making regarding packaging, and something they are trying to fully implement in the next years. However, the tricky factor is to not lose premium appearance. Creating sustainable yet premium packaging in the cosmetic industry requires a balance between eco-friendliness, luxury aesthetics, functionality, and technical knowhow. Brands actually don\u2019t have to compromise on anything, the key is to choose the right material, design and printing\/finishes. Our sustainable LOOP COMPACT is not only stylish, but it also fulfills all current European eco regulations, as the entire compact is made of mono material. It can even be made of PCR material in the first place! The compact was designed as a refill-option and has an ultra-high clarity in the lid, so the inside product can be easily identified by customers. It was already certified by an independent and renowned packaging association and received the best recyclability result. Moreover, the entire compact is MADE IN GERMANY!<\/span><\/div>\n<\/div>\n

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OUT OF THE BOX<\/strong><\/h3>\n
The new generation of beauty lovers are seeking extravagant and \u201cout-of-the-box\u201d products and applications. New exciting times are ahead of us. Ordinary product applications feel somehow outdated. In a world where first impressions matter, beauty brands are pulling out all the stops \u2013 because let\u2019s face it, the packaging is just as important as what\u2019s inside. Gone are the days of plain, forgettable packaging. Today, the cosmetics industry is embracing bold, extravagant, and downright mesmerizing designs that turn heads and steal the spotlight. <\/span><\/div>\n
Beauty lovers crave more than just cosmetics \u2013 they want an\u00a0experience<\/i><\/b>. Unboxing a product and using it for the first time should feel like opening a present, a moment of indulgence. Unique shapes, intricate details, and limited-edition designs create a sense of exclusivity, making customers feel like they own something truly special. With thousands of brands competing for attention, having an eye-catching design and application isn\u2019t just an option \u2013 it\u2019s a necessity and a strategy to stay relevant. A product that looks unique will always stand out on shelves and online stores, making it more likely to be picked up, posted, and purchased. <\/span><\/div>\n
Our Mila Grinder is bold and modern, breaking free from expectations. The creative functionality elements on the lid makes this truly extraordinary as the inside product is evenly distributed and \u201ccut\u201d into proportions. The lid features a built-in grinder mechanism with strategically placed cut-outs. These cut-outs allow solid or semi-solid cream to be dispensed in a controlled, grated form making application easy, fun and more hygienic. The twist-to-grind function ensures that only the necessary amount of product is dispensed. This packaging transforms skincare application into a cleaner, more controlled and fun experience.<\/span><\/div>\n

[\/vc_column_text][vc_empty_space height=”30px” image_repeat=”no-repeat”][vc_column_text]What do you think? Which trend is going to be defining the cosmetic industry in the future? Let us know or simply get in touch to gain even more insights![\/vc_column_text][vc_empty_space height=”30px” image_repeat=”no-repeat”]Contact us<\/a>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”grid” text_align=”left” css_animation=”” box_shadow_on_row=”no”][vc_column][vc_column_text] Cosmoprof 2025 has been extremely interesting and insightful. We have all experienced a shift in the cosmetic sector and know that the industry is constantly evolving. The cosmetics industry is experiencing significant transformations driven by technological advancements, evolving…<\/p>\n","protected":false},"author":1538,"featured_media":59572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false},"categories":[65,66,64,67],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/59553"}],"collection":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/users\/1538"}],"replies":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/comments?post=59553"}],"version-history":[{"count":3,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/59553\/revisions"}],"predecessor-version":[{"id":59578,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/posts\/59553\/revisions\/59578"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media\/59572"}],"wp:attachment":[{"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/media?parent=59553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/categories?post=59553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bakic.com\/en\/wp-json\/wp\/v2\/tags?post=59553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}