Beauty- and Nutritional Supplements Report
Insight report BY BAKIC DESIGN
Market Driver Beauty:
- Omnipresent beauty and the ongoing beautification and maintenance trends
- The notion that smooth skin’s, hair’s and nail’s secret comes from within the body (see the prevalence of collagen in a wide array of products – beauty and wellness from the inside out)
- The inside-out effect: nowadays the inner beauty is a very important aspect. Products such as ELASTEN®, a unique collagen drink, or so called convenient „beauty drinks“ are supporting this trend
Market Driver Active Lifestyle:
- STRONG NOT SKINNY TREND – the society’s emphasis on leading active lifestyles
- This trend has led to the »ERKENNTNIS« that sports nutrition is no longer the domain of athletes; it moves to the MAINSTREAM
- The role of technology in helping to define and sustain the individual nutritional profile
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Market Driver Natural & Organics:
- Natural and organic has never been more popular. The movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, naturality and ethical labelling, for example, has influenced personal attitudes and ultimately, impacted everyday spending habits.
- The development of novel formulations with natural, organic and herbal ingredients.
- Powerful antioxidants, such as raw cacao and matcha are poised to witness strong growth.
But NO Differentiation!
90 different brands!
And all use the same pack!
- Marketers are seeking for packagings that…
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