BlackUp is an upscale French makeup and skincare brand, catering for coloured skin types and has a strong focus on vegan ingredients and localized production.
With the launch of the PRO HAIRCARE line, the brand is complementing their existing range of products. The PRO HAIRCARE line visually conveys professionalism, as well as a deep knowlegde of coloured women’s hair. The crisp and uncluttered design and typographical elements reflecting quality and professionalism underpinning the brand’s positioning as a trustworthy brand.
In addition, each product name appears in a hand-rendered manner, adding an emotional component to the overall design and alluding to the creativity of the hair stylist.