The highly acclaimed expert for hair and hair-care – Eugene Perma Paris. The French company combines almost 100 years of the latest scientific knowledge with current trends, thus creating unique hair-care products.
The new “Collection Nature” product line is based on traditional, handed-down combinations of effective ingredients with natural, certified organic quality raw materials. The design reflects this “old tradition” and re-interprets it through typography and the information structure, as well as through the copperplate-like illustrations of the key ingredients which could have been taken from an old textbook or volume on pharmacy. The colours are kept to a minimum, with white symbolising the natural purity of the products and the muted tones once more reflecting the “heritage” theme. To round-off the concept, packaging is used whose forms echo the natural shapes of leaves.
Natural | Authentic | Traditional | Close
