Sustainable and in tune with nature is how Bärbel Drexel presents itself to its customers.
The goal of the relaunch was to extract the brand essence, make it visually accessible, thus addressing a younger target group, and to standardise the packaging image. After conducting the strategic brand and positioning workshops with the team from Bärbel Drexel we reshaped the brand’s identity and its complete visual assets. The picture that was created is of a modern natural laboratory while stressing the values of traditional naturopathy.
Moreover, the whole product portfolio was restructured and the packaging design was developed centering a new and premiumised logo in combination with an expressive yet silent colour code and therefore line-up structure. These design elements were carried over to all communication materials.