Based on the new strategy for the Dr. Hauschka Color Cosmetics, a new primary packaging shape and color needed to be defined. The attitude and the philosophy the brand was transformed in the first step into a structural shape emphasizing the aesthetic, functional and haptic values of the brand.
In the second step, the shape language was transferred to the complete line-up i.e. 15 different products from Eyeshadows, Rouges, Powders, Lipsticks, Mascaras, Foundations, etc.
In addition, the whole implementation of the designs into the physical packaging’s was conducted by Bakic Packaging covering the whole packaging specification, supplier qualification, sample testing and refinement up to the approval of the final packs for mass production.
