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Adeleide believes in efficient and safe products that meet the complex requests of the most sophisticated customers. Their formulas meet the strictest environmental safety standards and are highly safe for skin. Their products are free of mineral oils, synthetic fats, ethoxylated ingredients, animal products, synthetic colors, fragrances and parabens.


To highlight all the benefits of the products to the outside world and to make the unique premium clean beauty concept more visible, Adeleide decided to relaunch their entire product range in 2023.


Task: Modern, relevant and unique brand appearance | Make quality of products and brand values visible | Create a consistent, more premium packaging design 


Project scope: Concept | Brand design | Brand book | Packaging design