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High-end design meets groundbreaking haircare


ICONIQUE is not just another haircare brand… It is a new generation of hair care products that push every boundary and include innovative ingredients in the most effective concentrations. The brand’s core is embraced by the expertise of professional hairstylists, science and luxury. And all these key factors are reflected in the design as well. 


Our design team at Bakic Group has worked on the brand creation, packaging design, strategy and activation of these new products. The design combines elegance with expertise through its luxurious and professional appearance. The classic style and the gold lids are a match made in heaven and represent a very timeless yet unique design. The “plus” as a prominent key element expresses the additional performance of each product.


Project scope: Naming, Logo Design, Brand- & Packaging Design, Product Design, Production