alverde is the market leader in Germany for certified natural cosmetics. The brand offers its consumers a very wide range of products: colour cosmetics, skin care, body care and tooth care.
Our mission was to modernize and emotionalize the brands assets and creating design equity that conveys uniqueness and emphasizes alverde’s self-confidence. At the same time the huge line-up of alverde was visually harmonized and therefore simplified to majorly improve consumer orientation and navigation.
The total scope of the project spanned the following services: