Primavera has been developing soothing products based on aromatherapy for over 30 years. Aroma care is the usage of natural plant powers in form of essential oils and plant waters in the professional care and home care. Healthcare instead of nursing sees the human being as a whole.
The task of the relaunch was to create a design, that makes the medical and professional aspects of the products visible. The design should differentiate from other PRIMAVERA ranges, the competitiors and medical cosmetics, also the brand and its holistic philosophy had to remain recognizable.
Project Scope: Concept & Packaging Design