The briefings mission was to design for the brand Noxzema a new series of plastic and glass roll-ons in the sizes 50ml and 75ml.
The shape equity was meant to express the unisex character of the brand alongside its traditional heritage and its value pillars: Care, Efficacy and Expertise.
The challenge of this assignment was to develop a structure that was able to fulfil all interconnected requirements: brand values, ergonomy, the limited container volume (50 and 75ml) in combination with the technical parameters of fitment and roll-on ball, to achieve the maximum of a label area and shelf presence and a solid stability of the packaging. And all this applicable accross the two materials plastic and glass!
