AVA is one of the most traditional and long established brands of dishwashing liquid in the Greek market.
The market is characterized by a variety of competitive offers, dynamic activity, extended promotions and a significant presence of private label brands
Our mission was to support the growth potential of AVA, by maximising the impact of new structural brand assets and delivering a relevant and engaging structural proposition to consumers. The design had to provide for a highly convenient handling and ergonomic aspects in order to support the total usage experience of the consumer. Moreover, our task was to develop a shape that fullfills the requirements of a highly efficient and economically driven manufacturing, filling and supply chain.
“The design development of AVA demonstrates one of our core competencies: to mutually align the aspects of branding and design with manufacturing and operational requirements and therefore delivering gains to both interest groups” – Dominic Bakic