“The brand Sundance is since 2009 the market leader in Germany in Sun Care!”
When the Sundance marketing team contacted us with the mission to redesign their bottle, the shape had been very successfull in the market for over 10 years and definately had its share in making Sundance the market leader!
Our task, a challenge where numerous competing agencies before us had failed, was to develop the new structural look of Sundance, considering an ergonomic handling and ensuring the technical feasibility of the new structure taking into consideration a high volume, mass market production and supply chain.
