
INNOVATION IS DEAD.

INSTAGRAMMABILITY

BUBBLY SHAPES
Imagine you’re browsing the beauty aisle, and among the usual sleek, minimalist bottles, something different catches your eye – a curvy, playful, bubble-like container that instantly sparks joy. You pick it up, and suddenly, cosmetic packaging feels fun again. And this is the power of bubbly packaging and the reason why it is a rising trend that’s reshaping the cosmetics industry. These round and interesting designs aren’t just about aesthetics; they tap into psychology and nostalgia, making them the must-have packaging style of the future. Sensorial appeal is playing an important role at first impressions. Round, bubbly shapes instantly trigger a sense of comfort and luxury, creating a unique user experience. In an era where consumers crave unique, joyful, and instagrammable beauty products, bubbly packaging is leading the charge. It’s fun, fresh, and functional – making it the perfect choice for the next generation of beauty lovers. Why should your customers settle for standard when they can explore limitless possibilities? Our unique packaging designs break away from the conventional, offering innovative shapes that reflect your brand’s personality and make a statement on the shelf. Our in-house design team guarantees shapes that define uniqueness like never before. We believe that unique packaging is one of the primary factors in the brand building process and our focus is the implementation of our customer needs with special attention to design and differentiation. Our ultra-lightweight Bubble Tottle for instance, is interactive, fun and even sustainable and the perfect packaging fit for liquid foundations, creams or other liquid formulations.

THE NEW REAL K-DEAL
Korea’s skincare game is always ahead of the curve and play an immense role in the global cosmetic industry – and the latest must-have? Beauty & cosmetic pads! These beauty add-ons are taking the cosmetic world by storm and have flooded the internet by Gen Z beauty lovers. They offer hydration, exfoliation, and glow-boosting magic in one easy step and are certainly becoming a key component of beauty routines. They are also convenient and multifunctional. K-beauty has always been about multi-use products, and this trend continues to grow. From makeup that doubles as skincare to skincare that can be used as both a moisturizer and primer to pads that can achieve multiple advantages – these products save time and space while delivering results. Cosmetic pads are not new to the industry, but they are becoming increasingly trendy again due to a combination of skincare innovation, convenience, and the growing demand for effective yet time-saving products amongst younger users. Originally, beauty pads were mostly used for toners, but now they include essence pads, ampoule pads, and even sunscreen pads, making them a staple in routines. With continuous innovations and growing international interest in K-beauty in general, cosmetic pads are very likely to remain a major trend in the skincare industry. Our Lupo jars go beyond functionality. They are travel-friendly, convenient and aesthetic and can be endlessly decorated depending on your individual needs as a brand. They come in a variety of sizes and are not only fully recyclable, but they can also be produced from recycled material in the first place.

THE GEN Z EFFECT
Gen Z is taking over the beauty world, and to grab their attention, you need to think bold, unique, and authentic. When it comes to attracting the online beauty lovers of Gen Z, packaging is everything. These digital-savvy, eco-conscious trendsetters don’t just care about what’s inside the product – they’re all about how it looks, how it makes them feel, and how it aligns with their values, personality, and online lifestyle. Cosmetic packaging is the first thing they’ll see, and it can make or break whether they hit “Add to Cart.” The younger generation loves quick, snappy, and visual content. The key? Immediate value and an eye-popping first few seconds to grab their attention. Sustainability isn’t a trend amongst this generation – it’s an expectation. They are passionate about reducing waste, supporting ethical brands, and making mindful choices. To capture their attention, packaging must be eco-friendly. Think recyclable, compostable, or even upcycled materials. If your packaging can be refilled or repurposed, you’re already ahead of the game. They’re interested in Instagram-worthy beauty products that double as a statement. Vibrant, unique, and visually striking packaging catches their eye in a crowded market. They’re drawn to minimalist chic, but they also love a bit of playfulness and bold graphics. Think of packaging that has Instagrammable appeal – whether it’s an eye-catching color palette, fun patterns, or a sleek, futuristic look. And this is what we’re here for – we don’t just deliver packaging – we bring your products to life with creativity and precision. Our Building Block concept will transform your brand and take your products to the next level and aligns will requirements from younger generations. Customization is at the heart of this line. You can choose from a wide range of colors, textures, and label options to ensure your products align perfectly with your brand identity.

SKINCARE 4.0
Skincare is evolving, and 2025 is all about science-backed simplicity and next-level glow-ups! The goal is to have smart skincare that works better with fewer steps. For many, the thought of complicated skincare routines with endless layers of products is overwhelming. But it’s actually easier than ever. In today’s fast-paced world, time is precious, and skincare routines are being simplified for efficiency. Sticks offer the perfect solution: they’re compact, portable, and incredibly easy to apply. Whether you’re at home, in the office, at the gym, or traveling, skincare sticks allow people to refresh, hydrate, and treat their skin without the need for multiple steps or bulky containers. Convenience is king, and sticks are leading the charge – they became the ultimate beauty hack. From moisturizers to serums, even lip balms and deodorants – these multi-use sticks do it all. Their eco-friendly packaging makes them even more irresistible, perfect for those wanting to reduce their carbon footprint while still achieving a flawless, glowing complexion. Sticks have proven to be established in the cosmetic industry and will remain an important packaging solution. Skincare sticks offer a streamlined, fuss-free solution for anyone looking to maintain healthy, radiant skin without the time commitment. Whether it’s a busy professional, a fitness enthusiast, or a skincare newbie, these sticks are the perfect solution for effortless beauty on the go. We offer stick packaging solutions for any kind of formulations! Our Mila creamy stick for instance, is a great packaging fit for foundations, cremes, serums etc. The inner lid with its whole guarantees a convenient and precise product application.

SUSTAINABILITY IS OUT

OUT OF THE BOX
What do you think? Which trend is going to be defining the cosmetic industry in the future? Let us know or simply get in touch to gain even more insights!