Omnipresent beauty and the ongoing beautification and maintenance trends
The notion that smooth skin’s, hair’s and nail’s secret comes from within the body (see the prevalence of collagen in a wide array of products – beauty and wellness from the inside out)
The inside-out effect: nowadays the inner beauty is a very important aspect. Products such as ELASTEN®, a unique collagen drink, or so called convenient „beauty drinks“ are supporting this trend
Market Driver Active Lifestyle:
STRONG NOT SKINNY TREND – the society’s emphasis on leading active lifestyles
This trend has led to the »ERKENNTNIS« that sports nutrition is no longer the domain of athletes; it moves to the MAINSTREAM
The role of technology in helping to define and sustain the individual nutritional profile
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Market Driver Natural & Organics:
Natural and organic has never been more popular. The movement towards healthier, wellness-oriented lifestyles around the world – complemented by a growing consumer awareness of sustainability, naturality and ethical labelling, for example, has influenced personal attitudes and ultimately, impacted everyday spending habits.
The development of novel formulations with natural, organic and herbal ingredients.
Powerful antioxidants, such as raw cacao and matcha are poised to witness strong growth.
But NO Differentiation!
90 different brands!
And all use the same pack!
Marketers are seeking for packagings that…
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